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BUSINESS CHICKS

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News that Australia’s largest community for women in business, Business Chicks, is coming to Canberra has local career women excited.

With an established presence across metro Australia and a growing ACT member base, Business Chicks is launching into the Canberra market with its first breakfast event on Friday 18 May.

And it’s going to be quite a brekkie! Guest speaker Ita Buttrose was twice voted Australia’s most admired woman and has forever changed how women are perceived and valued in the workplace.

I met Emma Isaacs, Business Chicks’s CEO a few weeks ago, when she came to town to raise awareness of the organisation amongst local businesswomen.

She’s an impressive woman. Young (early 30s), vibrant, warm and managing to juggle being Chief Chick with her role as mum to a two little ones: a two year old and seven-month old baby.  I commented that I could hardly string a sentence together seven months after giving birth, and Emma claims she’s in the same boat…if that’s the case, she’ll be a force to reckoned with once Baby Brain passes.

Of course, she’s already proven that. Emma bought Business Chicks five years ago from BoysTown, the organisation responsible for the children’s charity Kids Helpline, and has grown it into a multi million dollar business.

” I can’t take any credit for having the initial concept…I changed it heaps, turning Business Chicks into an online community and growing the other areas of the business – media, publishing, and of course, events. Nowadays, the brekkies that we still run only equate to about 10% of our business activity and revenues.”

The Business Chicks empire is made up of an online community of over 25,000 women, a national events program comprising over 60 events per year, fundraising efforts, Latte magazine, strategic partnerships and other initiatives. It all sounds terribly impressive. But I had two burning questions:

1. Canberra already has a number of established networking organisations, such as Schmooze and a relatively small pool of private sector businesswomen. How is Business Chicks different?

2. We’re a public service town, and – at first impression at least – Business Chicks seems primarily targeted towards entrepreneurs. What can public sector women get out of membership or a Business Chicks event when their career ladder is about merit-based selection rather than who you know?

Emma’s answer was that the organisation is about much more than networking. It’s about sharing ideas, knowledge, experiences and skills and nurturing personal development. Business Chicks believes in empowering women and supporting each other in the various roles we play.

“We’re a national community enriching the lives of women in business. It’s a forum for connecting, learning, discovering, and celebrating successes,” said Emma.

“The Business Chicks community is inclusive and welcoming, offering a place where you can be yourself, feel at home, have fun, learn something, meet exciting people and enjoy amazing experiences.  It offers you the opportunity to develop your skills, gain inspiration, meet people who can help you in your journey, and it’s your chance to give something back.”

Since meeting Emma, I’ve been exploring the Business Chicks community, and I actually really do like what I see. I think the organisation could offer a real breath of fresh air for Canberra, and any organisation which gives local women the chance to hear Ita Buttrose speak get a big tick, as far as I’m concerned!

The Business Chicks website states:”You’ll find the people are different at Business Chicks. We believe in There’s no competitiveness around here – we encourage one another and strive to be the best we can be. We’re playful and fun – we strive for excellence and achievement in everything we do but don’t take ourselves too seriously”, and that’s certainly been my experience so far. There’s a real sense of community support that is reflective of ‘the tribe’ at their best.

Time will tell whether Canberra will embrace the Business Chicks community, but I’m all for an organisation that encourages women to support other women achieve their goals. What glass ceiling, eh?

Do you think business communities for women are a must? Are organisations like Business Chicks relevant in a public service town such as ours? If you’re a member, I’d love to hear about your experiences.

Would you like to be part of a HerCanberra table at the Ita Buttrose breakfast on 18 May? Event details are here. If you’re keen to make up a table (tickets are $109 each), leave a comment or drop me a line at amanda@hercanberra.com.au. Apparently there are only 20 tickets left, so hurry! Would be great to meet you…

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